APPLICATION OF BROWN AND LEVINSON’S MODEL ON JOE BIDEN’S VICTORY SPEECH: A CASE ON POLITENESS STRATEGY

This research discussed about politeness strategies in Joe Biden’s victory speech. The researcher used theory of Brown and Levinson (1987). to analyzed the types strategy dominant Biden source data was taken from speech YouTube Its 15 minutes, 19 seconds. published at 8 November 2020. researchers chose because found that this 22 three namely positive 18 (81.8%), negative 1 (4.5%) off record indirect 3 (13.6%). Positive namely: uses promise, intensifity interest hearer, be optimistic, repetition, joke, assume or assert reciprocity, offer, use rhetorical strategy, pessimistic metaphors give hints directions. most Victory strategy. so make good communications between speaker hearer also situations comfortable, relax a pleasant situation doing communication.